Head of Agency: Ability to treat all clients as long lost relatives.
Brand Manager: Should be able to bullshit the client and the team.
Client Servicing: Must know how to say yes all the time.
Copywriter: Should have the knack of saying no.
Art: Should assume that no one understands them.
Client: Must multi-task between assuming, refusing and confusing.
4 comments:
Also,
EVERYONE: Feel free to give design inputs. Hell, you know photoshop as much as the designer with 10yrs experience...
Yes!! Everyone has an expert opinion to share :D
If you ever get the chance, read the book "Welcome to advertising, now get lost" by Omkar Sane. It's a light read and shouldn't take you more than a couple of hours, though it took me more than a week to complete... ;-)
In short - It's simply fab.
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